
Attend the Show
Attending
The Rocky Mountain Show
The Rocky Mountain Apparel, Gift & Resort Show brings together hundreds of brands and makers offering apparel, gifts, souvenirs, and resort merchandise tailored for mountain retailers.
It’s a regional, easy-to-shop wholesale event where you can discover fresh products, meet with reps, and find standout inventory that helps your store stay ahead of the season. With a relaxed atmosphere and a sharp focus on what sells in the Rockies, it’s a smarter alternative to big national shows.
When
August 25 - 27, 2026
Where
All-New
National Western Livestock Center
Expo Hall South
Who: Attendee Requirements
This show is free to attend but open to trade only. To attend, stores/buyers attending should first pre-register below, and be prepared to present one (1) form of personal ID and one (1) form of business proof (business card, company credit card, company check, paycheck stub, tax ID number, company insurance card, company buyers club card, business invoice) when checking-in.
Take a look back at the February Show Preview Guide
The February show brought together 200+ exhibitors and 600+ brands to the Rocky Mountain Show. The winter mix included 50+ brands that were new to the show, along with returning favorites retailers count on year after year. From resort apparel and gifts to regional makers and outdoor products, retailers found fresh inventory to get ahead of the season.


